Online Video Marketing Statistics

Adding video to small business profiles:

• Increases number of business profile views more than 100%
• Increases number of profile clicks more than 30%
• Increases number of calls generated by more than 18%

Video drives a wide range of customer actions:

• Increases number of visits to advertiser web site by 55%
• Increases physical store visits by 30%
• Increases incidence of purchase by 24%

The Online Video Market

• According to Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.”
• Over 40% of consumers watch online videos on at least a weekly basis; over 70% at least monthly

Local video ad revenues show robust growth through, to $1.5 billion at the end of 2012	Small business video advertisers as a percentage of physical business locations will continue to increase.
Over 40% of consumers watch online videos on at least a weekly basis	U.S Online Video Advertising Spending, 2001-2011 (millions)